SEO Tools Review: 5 Essential Tools Required for On Page SEO

Ignoring on page SEO service would be a blunder on your part. Even if you are very much active with your off page promotions and you very confidently handle your off page activities, you will still need on page SEO.

Here is a list of five essential on page SEO tools that will help you optimize your website and make it search engine friendly. Even if you hire an on page SEO service provider, they will use these or similar tools to optimize your website.

     Google AdWords Keywords Tool:
This is one of the essential tools which is a must when it comes to on page optimization. Whether you are going   for organic SEO, just onpage optimization service or PPC, you have to do keyword research. Google’s Keyword  Research Tool helps you explore relevant keywords, search volume based on different geographic areas etc. You can download your findings for further use also. This tool is free to use.

Copyscape:

Duplicate content is the worst factor for a website; if you have site wide duplicate content or the writers have copied the text from its original source, then those pages may damage your website’s reputation. Copyscape allows you to find whether your website has duplicate content or whether any other website has stolen your copyrighted content. This has a free and a paid version.

Keyword Density Checker:

Keyword density is a crucial thing; it really matters how many times you use a keyword in page content. Search engines try to understand the topic of a web page by evaluating the words it contains. If you do not use a keyword optimally the page might not look relevant to the search engines; and overdoing might fetch penalty. With a keyword density checker tool you can find out how many times a keyword appears in the page content – what is the density of each keywords etc. so that you can optimize the page as per expert’s recommendations.

Google Analytics:

Google analytics has lots of features; but it helps you come up with good content for your website. By checking top exit points, top entry points, bounce rates etc. you can sketch your on page optimization strategy and come up with a plan that helps you improve the weak points of your website and optimize them to lock the users and increase conversion rates finally.

HOW TO SELECT AN SEO SERVICES COMPANY

SEO (Search Engine Optimization) is the process of improving the awareness of a website or webpage in search engines. Therefore the more frequently a site appears in the search result list, the more visitors it will receive from the search engine users. This involves other areas such as image search, local search, video search, news search and academic search.

Webmasters and content providers began optimizing sites for search engines in the mid 1990’s and since then site owners have recognized the importance of having their sites highly ranked and visible in search engine results. To select the most exceptional SEO Services Company, there are some important factors that need to be considered.

The first thing to do is to examine the site analysis report which is prepared by the Best Company. Basically before beginning the SEO of a website, a pre-analysis report should be prepared by an experienced Professional of the firm keeping in mind the guidelines and recommendations of the search engines.

The best SEO services company takes care of both on-page and off-page optimization of a website and identifies any modification needed to make sure it remains the best.

One more important factor is the selection of significant keywords. According to the search engines keywords with high search volumes bring much more “traffic” to a site as compared to low search volume keywords.

Competitor’s analysis is also very crucial when it comes to selecting an SEO service company. Proper analysis and understanding of the competitor’s performance aids in determining the strategy to implement so as to build top quality links so as to exceed the competitors. The top service company should assist your website in building top quality links and achieving far better ranking forth selected key word.

Get the best results from your online enterprise if your website achieves high ranking on significant search engines like Google, yahoo and Bing